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NEWS Common problem
An effective way to improve the sales of integrated products
发布时间:2018-04-09 16:31:11  

  As an agent for integrated kitchen products, we should all know that gas cooker and hood is a kitchen and bathroom appliance for family decoration. And the integration of these functions together, in the market prospects are certainly a huge demand for the owners, so the integrated kitchen agents to do is how to do a good job of sales and services.

集成灶产品销售的有效方法品牌店铺金利统一形象

  We need to increase sales volume with purpose, formulate annual sales target, and then segment it to the month, and allocate it to every department and employee head. With the goal of sales, we have the goal and motivation of hard work. At the same time, we should set up a complete set of more perfect and effective incentive mechanism than the following county. If we finish the sales task at the end of the year, we will add several bonus points to excess ratio. Although there are rewards and punishments in the incentive mechanism, we should focus on positive incentives and take two prizes.

  Besides, we need to promote the development and construction of various channels in an all round way. For example, the first department is the next county business department, mainly for the three or four tier market of lower counties to carry out distribution and wholesale business, supplemented by the opening of exclusive stores and local stores. The second department is the urban business department, mainly responsible for distribution, decoration companies, kitchen and health shops, and community promotion, as well as a store business department, mainly for a few large household appliances chain stores, building materials market and local strong stores.

金利集成灶产品销售品牌旗舰店试营业宣传

  The development and construction of these channels, in the specific operation have some key points must be done, such as for the home appliance store, the first should pay attention to the relationship of dredging, do a good job of the business personnel, managers, and financial personnel of the market; second is to pay attention to the selection, a good position is very important, and the display of the display of the exhibition platform. We should also pay special attention to it. Third, we should pay attention to the training and management of guide buyers. For the development and operation of the two level market in Xia County, the first is that the distribution of price and profit must be reasonable, the second is to provide the nanny service, and the third should put the support policy into practice.

  For the integrated kitchen industry, the development and construction of these channels are related to the ups and downs of the sales market. In contrast, the building materials market and community promotion are more difficult to do, but this channel is done well, and it has a great effect on our product and brand promotion.

  There should be a special community to promote small teams, do some publicity and promotion, such as billboards, corridor stickers and so on. In addition, there are special community promotion personnel to coordinate property relations, to clean up buildings and to distribute single pages. In cooperation with decoration companies, we also have the image, promotion and profit.

  Although we have some of the above ideas, but ultimately to the implementation of the integrated kitchen products sales, the product will eventually be recognized by the consumer, without good sales skills. Therefore, we should be good at summarizing and applying the marketing skills to obtain the identity of the consumers. We have the sales strikers and the after-sales service. The integrated kitchen market is still our own.


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